The Neophraseologisation of the Political Discourse in English and Ukrainian Mass Media

Abstract

The rationale for this research topic is that each and every language is enriched by new notions. Linguistic innovations appear every day. Their emergence, their functioning, as well as principles used to create new words or phrases have been, are, and will always be the focus of attention in linguistics. The article investigates the neophraseology of the political discourse in mass media outlets. It has been proved that the political discourse in Ukrainian and English language mass media outlets has long been accustomed to adopt neologisms (separate words as well as phrases). Mass media outlets are characterised by their social appraisability which, in mass media discourse, is implemented by its principal tools – neophraseologisms.